Borcz+Dixon’s new-hire program goes beyond onboarding by developing new talent in a field where demand for digital marketing skills has reached an all-time high

MILLERSVILLE, MD, April 03, 2018 /24-7PressRelease/ — “Do you possess the underlying attributes that make up an outstanding digital marketer?” That is the question Borcz+Dixon, an advertising agency in Millersville, Maryland, is asking new hire candidates via its new B+D Digital Marketing University.

Instead of focusing solely on candidates with previous experience, Borcz+Dixon is looking for candidates that are intellectually curious, creative thinkers, exceptional writers and those that have the ability to extract meaning from data.

“Digital marketing is continually evolving, so we’ve shifted from focusing solely on candidates with previous experience to seeking the brightest minds in the mid-Atlantic region,” said Matthew Kilmurry, B+D’s new Vice President of Digital Marketing and the creator of the B+D Digital Marketing University concept.

“There is a real undersupply of digital marketing talent across the DMV,” Matthew Kilmurry continued. “Borcz+Dixon created the B+D Digital Marketing University, which is surprisingly unique among advertising agencies, in response to the marketplace. Academic marketing programs have not kept up with the shift to digital. And those marketers who do have previous digital experience often learned on their own without any direction.”

The B+D Digital Marketing University process starts with select new-hire applicants completing a digital marketing quiz created by Borcz+Dixon to assess their aptitudes. New hires who pass the quiz and interview process will then enter into one of two tracts– Paid Media or Earned Media. Over the course of one year, new hires will learn all aspects of one tract, through hands-on experience, to become one of the best in the industry. They will also be required to pass all relevant certifications in the first year from brands such as Google and Facebook.

Borcz+Dixon’s Paid Media tract includes training in Google AdWords, Facebook Ad Manager and a proprietary online banner ad platform. The Earned Media tract includes guidance on creating experiential content for sharing on social media and posting to websites and blogs for search engine optimization.

“We currently have an amazing digital marketing team,” said Kilmurry. “We differentiate ourselves from our competitors through proprietary knowledge and a client-centric approach. At the rate we’re growing, we can’t wait for academic universities to prepare the next generation of digital marketers. We need them right now.”

Matthew Kilmurry joined Borcz+Dixon in January 2018. He brought over 15 years of digital marketing experience, both at advertising agencies and from within large organizations. Mr. Kilmurry has been a digital marketing leader since “Google Ask’ed Jeeves who’s Lycos” and was the clear choice to lead Borcz+Dixon’s digital marketing efforts.

Borcz+Dixon is an integrated advertising agency in Millersville, Maryland serving the mid-atlantic and beyond as a full service agency providing both traditional media, creative and online marketing services since 2002. Borcz+Dixon helps clients navigate the ever-changing marketing landscape to establish connections with their consumers, develop brand recognition like never before and ultimately drive sales!

Matthew Kilmurry joined Borcz+Dixon in January 2018. He brought over 15 years of digital marketing experience, both at advertising agencies and from within large organizations. Mr. Kilmurry has been a digital marketing leader since “Google Ask’ed Jeeves who’s Lycos” and was the clear choice to lead Borcz+Dixon’s digital marketing efforts.

Borcz+Dixon is an integrated advertising agency in Millersville, Maryland serving the mid-atlantic and beyond as a full service agency providing both traditional media, creative and online marketing services since 2002. Borcz+Dixon helps clients navigate the ever-changing marketing landscape to establish connections with their consumers, develop brand recognition like never before and ultimately drive sales!


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