A new infographic is showing that content marketing is the best way to reach a target audience. Over 50% cheaper and generating 3 times more leads than traditional marketing, content marketing may offer a glimpse into the future of the industry.

NEW YORK, NY, August 07, 2018 /24-7PressRelease/ — Upfluence released a new infographic showcasing the impressive statistics and new trends of content marketing. Content marketing is a relatively new practice within the industry that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

The subset of marketing is proving to be impressively effective, new research shows that it can generate three times more leads and a conversion rate over six times that of traditional marketing. The data also shows that businesses are quickly adopting the practice, “A whopping 72 percent of marketers have a content strategy in place”. With new types of content and channels to spread it popping up almost every day, every brand looking to make an impact on their target audience should look into adopting the process.

The infographic beautifully sums up multiple new studies attesting to the effectiveness of the practice and showing the direction the industry is headed in the future. To view the infographic and read more about content marketing, visit: https://upfluence.com/content-marketing/content-marketing-infographic.

Upfluence provides the leading influencer marketing tools to help you select your influencers and manage & analyze your influencer campaign performance at scale. Upfluence also offers solutions that are designed to guide companies in their content marketing effort by helping them to create and manage their content. From your favorite blogs to your social media activities, your brand needs amazing content to tell its story. Impactful stories always turn into clients and revenue. Planning, creating, publishing and amplifying this content becomes key to your success. Of course, we also help you measure your return on investment. Upfluence.com


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