The ZAZA Group, parent company of Zaza Cuban Comfort Food, expands its leadership team and appoints John De Armas as the brand’s first official Chief Executive Officer.
ORLANDO, FL, August 28, 2021 /24-7PressRelease/ — The ZAZA Group, parent company of Zaza Cuban Comfort Food, expands its leadership team and appoints John De Armas as the brand’s first official Chief Executive Officer. De Armas will oversee the brand’s overarching strategy, structure, people development, operations, growth and culture. He will oversee the restaurants, airport and convention and coffee retail business.
Prior to joining the ZAZA Group, De Armas served in several leadership positions, among them, Fortune 500 and global brands. Most recently, he was the CEO for Profitland Partners, where he helped clients accelerate profitability by creating breakthrough vision and growth strategies, achieving operational excellence and designing superior customer-centric experiences. “I look forward to collaborating with the Zaza Familia to continue to drive exceptional growth and to further differentiate the brand through menu innovation, amigo experience and restaurant excellence. John has been a friend of ours for many years and we are excited and delighted to welcome him to the Zaza Familia. His extensive experience will no doubt help lead Zaza through the fast-approaching next phase of our growth,” said Ruben Perez, Co-Founder and Owner of the ZAZA Group.
About Zaza Cuban Comfort Food, Buenos Everything.
Originally founded in 1981 as a 3rd generation family restaurant business, the Perez family, led by Ruben Perez, established the Zaza New Cuban Diner restaurant concept in 2013 serving breakfast, lunch and dinner. The brand serves authentic Cuban American comfort food and coffee representative of our four-generation family tradition. Currently, there are five Zaza Cuban Comfort Food locations in Waterford Lakes, Altamonte Springs, Lake Mary, Curry Ford (FL) and the Orlando International airport as well as a Central Kitchen and local coffee Roaster.
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