Online marketplace with headquarters in Challis, Id. scores at the biggest outdoor expo in the Middle East.

CHALLIS, ID, October 04, 2023 /24-7PressRelease/ —, the online marketplace for fishing tours and a part of the group with headquarters in Challis, Id. and offices in Vienna, Austria and Pretoria, South Africa, successfully participated in the Abu Dhabi International Hunting and Equestrian Exhibition.

The ADIHEX is the biggest outdoor show in the Middle East, and one of the biggest such events in the world. In 2023, the ADIHEX took place for the 20th time in its history, attracting over 1200 exhibitors from 65 countries on the area of 65,000 square meters and over 120,000 visitors. This exceeds any European hunting or fishing show. This year’s ADIHEX was the second for, and at both occasions, the team was impressed both by the show itself and by the enthusiasm of the spectators.

“We had 500 cards printed” – says Aleksei Agafonov, the CEO and Co-Founder of, who led the team on the ADIHEX – “which is more than enough for any other exhibition we ever took part in. Here, we ran out of cards on Day 1.”

The United Arab Emirates invests heavily in new technologies, looking for a place in the post-fossil-fuel future, but the inspiration for new sustainable solutions often comes from experience of traditional societies that existed for centuries without any negative impact on their environment. The country’s biggest cities look like a futuristic urban utopia, but the people who live in this air-conditioned luxury, local citizens and expats alike, are more than eager to rediscover their connections to nature. Both trends were obvious at ADIHEX, where ancient traditions of falconry and horse-riding displays do not simply coexist with the most advanced technological wonders, but form an inseparable fusion.

This makes, a modern company that offers a hi-tech solution for a traditional problem – where to go fishing – a natural match for the ADIHEX. The coast of the United Arab Emirates provides countless opportunities to go fishing, and many locals are interested in a fishing adventure beyond their region. With hundreds of offers directly from captains, guides, and lodges all over the world, offers an easy solution to both locals and tourists who would like to go fishing in the UAE, and to its residents who are considering a fishing adventure elsewhere.

There are certain doubts about the future of traditional expos today. itself started experimenting with an alternative format, the online hunting show, in the midst of the pandemic, and the concept proved highly successful. But participation in the ADIHEX has also been highly beneficial, resulting on both occasions in a quantum leap in the company’s presence in the region. Apparently, it’s more than mere words that the future is in the fusion of tradition and technology.

Created by outdoor enthusiasts for outdoor enthusiasts, BaitYourHook is perhaps the easiest way to find and book the best fishing trips worldwide for the best price.

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